{"id":14722,"date":"2023-07-21T09:42:26","date_gmt":"2023-07-21T09:42:26","guid":{"rendered":"https:\/\/uptec.up.pt\/?p=14722"},"modified":"2025-03-21T15:52:08","modified_gmt":"2025-03-21T15:52:08","slug":"hortee-vence-programas-de-aceleracao-da-aep-e-startup-lisboa","status":"publish","type":"post","link":"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/hortee-vence-programas-de-aceleracao-da-aep-e-startup-lisboa\/","title":{"rendered":"Hortee vence programas de acelera\u00e7\u00e3o da AEP e Startup Lisboa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text ]<img decoding=\"async\" class=\"alignnone size-full wp-image-14723\" src=\"https:\/\/uptec.fera.miewstudio.com\/wp-content\/uploads\/2023\/07\/Hortee-1.jpg\" alt=\"\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/uptec.fera.miewstudio.com\/wp-content\/uploads\/2023\/07\/Hortee-1.jpg 3000w, https:\/\/uptec.fera.miewstudio.com\/wp-content\/uploads\/2023\/07\/Hortee-1-768x512.jpg 768w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\n<strong>Projeto incubado na UPTEC esteve em destaque nos eventos Desafios 5.0 e Clean Future<\/strong>\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;5\/12&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;14727&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; ][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA <strong>Hortee, da FHLUD Technologies<\/strong>, startup incubada na <strong><a href=\"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">UPTEC<\/a> \u2013 Parque de Ci\u00eancia e Tecnologia da Universidade do Porto<\/strong>, continua a arrecadar pr\u00e9mios com a sua <strong>plataforma de compra e venda de alimentos frescos nas comunidades locais<\/strong>, e conquistou <strong>duas importantes distin\u00e7\u00f5es nas \u00faltimas semanas<\/strong>.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nNo programa <strong>Desafios 5.0 da AEP \u2013 Associa\u00e7\u00e3o Empresarial de Portugal<\/strong>, cofinanciado pelo <strong>COMPETE2020<\/strong> atrav\u00e9s do <strong>Portugal2020 e do Fundo Social Europeu<\/strong>, a solu\u00e7\u00e3o recebeu o <strong>pr\u00e9mio Speed Up<\/strong>, no valor individual de <strong>cinco mil euros<\/strong>, sendo <strong>uma das seis ideias de neg\u00f3cio vencedoras entre os 25 projetos concorrentes<\/strong>. A iniciativa da AEP promove o esp\u00edrito empresarial do Norte e Centro do pa\u00eds atrav\u00e9s de a\u00e7\u00f5es integradas que capacitam jovens empreendedores.\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nJ\u00e1 neste m\u00eas de julho, a Hortee foi a <strong>vencedora do programa de acelera\u00e7\u00e3o Clean Future<\/strong>, promovido pela <strong>Unicorn Factory Lisboa<\/strong> e pela <strong>Startup Lisboa<\/strong>, na <strong>categoria Retalho<\/strong>, arrecadando mais <strong>cinco mil euros<\/strong> com esta distin\u00e7\u00e3o. Este programa, que visa apoiar a cria\u00e7\u00e3o e desenvolvimento de solu\u00e7\u00f5es tecnol\u00f3gicas para melhorar a sustentabilidade das cidades, teve a dura\u00e7\u00e3o de dez semanas e culminou num demo day que contou com o pitch das 22 solu\u00e7\u00f5es a concurso nas tr\u00eas \u00e1reas eleg\u00edveis.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nPara o <strong>CEO da Hortee, Ivanoel Rodrigues<\/strong>, a conquista destes dois pr\u00e9mios atesta o caminho que est\u00e1 a ser feito por todos os elementos da sua empresa, numa altura cheia de mudan\u00e7as para a solu\u00e7\u00e3o. \u201c<strong>No \u00faltimo ano, regist\u00e1mos a empresa, recriamos um MVP, conseguimos o primeiro cliente, iniciamos testes e expandimos para uma nova localiza\u00e7\u00e3o<\/strong>. Al\u00e9m disso, <strong>pass\u00e1mos de um a quatro elementos full-time na Hortee<\/strong>, e tamb\u00e9m <strong>fomos selecionados e graduados em dois programas de acelera\u00e7\u00e3o e investimento do EIT Climate-KIC e Beamline.fund<\/strong>. Obter estas duas distin\u00e7\u00f5es acaba por ter impacto muito grande na forma de fazer empreendedorismo e de evoluirmos enquanto modelo de neg\u00f3cio e empresa.\u201d\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nDe olhos postos nos pr\u00f3ximos passos da Hortee, Ivanoel Rodrigues mostra-se confiante no rumo da solu\u00e7\u00e3o que lidera. \u201cMais que o sentimento de vit\u00f3ria e emo\u00e7\u00e3o de ganhar, temos um <strong>sentimento de dever cumprido<\/strong>. Os pr\u00e9mios s\u00e3o importantes, claro, mas o <strong>desenvolvimento de neg\u00f3cio \u00e9 o pilar das startups<\/strong>, e acho que foram dois programas bastante abrangentes nesse aspeto e que nos ajudaram bastante.\u201d\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading]\r\n<h3>A Hortee: plataforma digital para mercados de frescos mais acess\u00edveis e eficientes<\/h3>\r\n[\/vc_custom_heading][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA <strong><a href=\"https:\/\/hortee.co\/pt\/home-pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hortee<\/a><\/strong> cria experi\u00eancias de <strong>compra e venda de alimentos frescos<\/strong>, <strong>ligando produtores de alimentos locais e consumidores conscientes a empresas e cidades sustent\u00e1veis<\/strong>.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nCom um marketplace para comprar e vender cabazes de alimentos frescos, visitas a quintas e workshops de sustentabilidade, a Hortee posiciona-se como a forma de melhorar a sa\u00fade, o neg\u00f3cio dos produtores e o planeta.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nDe forma a trazer o campo de volta \u00e0 cidade, a Hortee oferece uma gama de ferramentas e benef\u00edcios para cidades e empresas que procuram tornar-se mais sustent\u00e1veis e melhorar a sua comunidade.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nAl\u00e9m de ajudar cidades e empresas no seu rumo para a sustentabilidade, neste projeto s\u00e3o abordados os tr\u00eas maiores desafios que os agricultores enfrentam: entrar em novos mercados, estabilizar o fluxo de caixa e digitalizar o seu canal de vendas. Desta forma, pretende-se ajudar os agricultores a obter melhores margens de lucro atrav\u00e9s de pagamentos r\u00e1pidos e seguros e atrav\u00e9s da promo\u00e7\u00e3o de uma mudan\u00e7a de h\u00e1bitos de compra dos consumidores, levando a reduzir o desperd\u00edcio de alimentos nas longas cadeias e melhorar a disponibilidade regular de alimentos produzidos localmente e de forma sustent\u00e1vel.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\n<strong>21 de julho de 2023<\/strong>\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"Projeto incubado na UPTEC esteve em destaque nos eventos nas iniciativas Desafios 5.0 e Clean 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