{"id":15921,"date":"2023-10-30T10:49:12","date_gmt":"2023-10-30T10:49:12","guid":{"rendered":"https:\/\/uptec.up.pt\/?p=15921"},"modified":"2025-03-21T15:50:05","modified_gmt":"2025-03-21T15:50:05","slug":"cachupa-lanca-programa-de-comunicacao-para-organizacoes-de-impacto-social","status":"publish","type":"post","link":"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/cachupa-lanca-programa-de-comunicacao-para-organizacoes-de-impacto-social\/","title":{"rendered":"Cachupa lan\u00e7a programa de forma\u00e7\u00e3o em comunica\u00e7\u00e3o para organiza\u00e7\u00f5es de impacto social"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text ]<img decoding=\"async\" class=\"alignnone size-full wp-image-15923\" src=\"https:\/\/uptec.fera.miewstudio.com\/wp-content\/uploads\/2023\/10\/Cachupa-1.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/uptec.fera.miewstudio.com\/wp-content\/uploads\/2023\/10\/Cachupa-1.jpg 1280w, https:\/\/uptec.fera.miewstudio.com\/wp-content\/uploads\/2023\/10\/Cachupa-1-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;5\/12&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;4817&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; ][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA <strong>Cachupa Creative Studio<\/strong>, est\u00fadio de design e multim\u00e9dia incubada na <strong>UPTEC \u2013 Parque de Ci\u00eancia e Tecnologia da U.Porto<\/strong>, acaba de lan\u00e7ar um <strong>programa de oficinas de comunica\u00e7\u00e3o para institui\u00e7\u00f5es de impacto social<\/strong>.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA primeira edi\u00e7\u00e3o destas oficinas decorre de<strong> 24 a 30 de novembro<\/strong>, na UPTEC Asprela I, e t\u00eam como principal objetivo <strong>ajudar as organiza\u00e7\u00f5es do ecossistema de impacto a desenvolverem estrat\u00e9gias de comunica\u00e7\u00e3o eficazes<\/strong>, que permitam aumentar o alcance e o impacto social gerado pelas suas iniciativas.\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\n\u201cRealizamos um inqu\u00e9rito e percebemos que <strong>93% dos inquiridos concorda que a maioria das Organiza\u00e7\u00f5es de Economia Social (OES) tem uma comunica\u00e7\u00e3o insatisfat\u00f3ria<\/strong>. A verdade \u00e9 que, segundo o INE, existem mais de 70 mil organiza\u00e7\u00f5es, mas s\u00e3o poucas as que apostam na comunica\u00e7\u00e3o e d\u00e3o a conhecer o real impacto do seu trabalho\u201d, salienta Pedro Fragoso Lopes, CEO da <a href=\"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/empresas\/cachupa-creative-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cachupa<\/a>.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nO programa pretende, assim, ajudar a <strong>colmatar a lacuna deste tipo de institui\u00e7\u00f5es<\/strong> e abre tamb\u00e9m a porta a empresas que, alinhando com pol\u00edticas de responsabilidade social, financiem a participa\u00e7\u00e3o de OES. Pedro, adianta ainda que \u201c\u00e9 essencial descentralizar a comunica\u00e7\u00e3o de impacto e promover a comunica\u00e7\u00e3o das OES que n\u00e3o t\u00eam capacidade de comunicar t\u00e3o bem quanto as OES que t\u00eam mais recursos financeiros, humanos e materiais\u201d.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA <strong>Cachupa<\/strong> \u00e9 um est\u00fadio de design e multim\u00e9dia fundado em 2018, que se tem <strong>especializado na comunica\u00e7\u00e3o de organiza\u00e7\u00f5es que t\u00eam como objetivo gerar impacto social e ambiental positivo<\/strong>. Desde ent\u00e3o, j\u00e1 trabalhou com entidades como <strong>Sociedade Ponto Verde, Funda\u00e7\u00e3o Manuel Ant\u00f3nio da Mota, IES-Social Business School, Movimento Transformers, Centro de Inova\u00e7\u00e3o Social da C\u00e2mara Municipal do Porto ou a UDREAM<\/strong>, entre outros.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nAs sess\u00f5es v\u00e3o decorrer em regime online e presencial e t\u00eam um custo de <strong>180 euros para inscri\u00e7\u00f5es individuais, e de 340\u20ac para equipas<\/strong>, valores sem IVA. As inscri\u00e7\u00f5es est\u00e3o abertas at\u00e9 dia 20 de novembro atrav\u00e9s do <strong><a href=\"https:\/\/www.cachupa.pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">site da Cachupa Creative Studio<\/a><\/strong>, onde tamb\u00e9m est\u00e3o dispon\u00edveis mais informa\u00e7\u00f5es sobre estas Oficinas.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\n<strong>30 de outubro de 2023<\/strong>\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"A Cachupa Creative Studio, est\u00fadio de design e multim\u00e9dia incubada na UPTEC \u2013 Parque de Ci\u00eancia e Tecnologia da U.Porto, acaba de lan\u00e7ar um programa de oficinas de comunica\u00e7\u00e3o para institui\u00e7\u00f5es de impacto social.\r\n","protected":false},"author":1,"featured_media":15924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[207,341,704,839,1075],"class_list":["post-15921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights-pt-pt","tag-design-pt-pt","tag-event-pt-pt","tag-uptec-pt-pt","tag-cultural-managementproduction-pt-pt","tag-cachupa-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cachupa lan\u00e7a programa de comunicac\u00e3o para organiza\u00e7\u00f5es de impacto social<\/title>\n<meta name=\"description\" content=\"A Cachupa Creative Studio, est\u00fadio de design e multim\u00e9dia incubada na UPTEC lan\u00e7ou oficinas de comunica\u00e7\u00e3o para institui\u00e7\u00f5es de impacto social.\" \/>\n<meta name=\"robots\" content=\"noindex, 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