{"id":18816,"date":"2024-06-05T17:57:59","date_gmt":"2024-06-05T17:57:59","guid":{"rendered":"https:\/\/uptec.up.pt\/?p=18816"},"modified":"2025-03-21T15:44:28","modified_gmt":"2025-03-21T15:44:28","slug":"o-design-numa-empresa-deep-tech-nao-cria-a-empresa-mas-pode-mata-la-a-longo-prazo","status":"publish","type":"post","link":"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/o-design-numa-empresa-deep-tech-nao-cria-a-empresa-mas-pode-mata-la-a-longo-prazo\/","title":{"rendered":"\u201cO design numa empresa deep tech n\u00e3o cria a empresa, mas pode mat\u00e1-la a longo prazo\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;18818&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; ][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;5\/12&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;18820&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; ][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\n\u201cDesign everywhere\u201d foi o mote da discuss\u00e3o que teve lugar no passado dia 23 de maio de 2024, na <a href=\"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/noticias\/\" target=\"_blank\" rel=\"noopener noreferrer\">UPTEC Baixa<\/a>. A conversa, moderada por <strong>Susana Barreto<\/strong>, professora na FBAUP e investigadora na \u00e1rea de design, juntou <strong>Filipa Frois Almeida<\/strong>, fundadora da <a href=\"https:\/\/www.fahr0213.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAHR 021.3<\/a>, <strong>Maria Jo\u00e3o Fernandes<\/strong>, gestora de projetos I&amp;Dna <a href=\"https:\/\/www.simoldes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simoldes<\/a>, e <strong>Lu\u00eds Valente<\/strong>, CEO e cofundador da <a href=\"https:\/\/ilof.tech\/\" target=\"_blank\" rel=\"noopener noreferrer\">iLoF<\/a>.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nDa sa\u00fade \u00e0 arquitetura, dos moldes \u00e0 investiga\u00e7\u00e3o, o design esteve no centro da discuss\u00e3o que debateu a import\u00e2ncia do desenho na cria\u00e7\u00e3o e desenvolvimento de produtos e servi\u00e7os.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading]Quais os desafios de incorporar o design nas empresas[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nAo longo da conversa debateram-se os desafios de incorporar o design nas empresas, exemplos pr\u00e1ticos de design nos servi\u00e7os, a import\u00e2ncia da empatia na comunica\u00e7\u00e3o, a avalia\u00e7\u00e3o da aceita\u00e7\u00e3o dos produtos e a sustentabilidade no design.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\n<strong>Maria Jo\u00e3o Fernandes<\/strong> enfatizou a import\u00e2ncia da empatia na comunica\u00e7\u00e3o e no ambiente empresarial, sublinhando como a sensibilidade cultural e o respeito s\u00e3o fundamentais para o desenvolvimento de produtos e servi\u00e7os eficazes em diversos contextos internacionais. <strong>\u201cA imagem \u00e9 importante! N\u00e3o podemos ser s\u00f3 profissionais e bons naquilo que entregamos; temos tamb\u00e9m de ter uma imagem que seja apelativa e apresent\u00e1vel\u201d<\/strong>, destacou.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nJ\u00e1<strong> Lu\u00eds Valente<\/strong>, CEO da empresa que quer acelerar o desenvolvimento de medicamentos personalizados garante que <strong>\u201co design numa empresa <em>deep tech<\/em> n\u00e3o cria a empresa, mas pode mat\u00e1-la a longo prazo. Porque pode permitir ou impedir determinados neg\u00f3cios de acontecer, que podem fazer crescer a organiza\u00e7\u00e3o.\u201d<\/strong>\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\n<span class=\"ui-provider ed bia bib bic bid bie bif big bih bii bij bik bil bim bin bio bip biq bir bis bit biu biv biw bix biy biz bja bjb bjc bjd bje bjf bjg bjh\" dir=\"ltr\">Por outro lado, <strong>Filipa Frois Almeida<\/strong> salientou a import\u00e2ncia do desenho. <strong>\u201cOs arquitetos e os designers acabam, atrav\u00e9s do desenho, por pensar e chegar a solu\u00e7\u00f5es.&#8221;<\/strong> \u00a0Segundo a arquiteta, \u201ca palavra &#8220;design&#8221; devia ser mais bem traduzida em portugu\u00eas, devia ser &#8220;o desenho&#8221;. E pensar atrav\u00e9s do desenho, como desconstruir ou construir novas cole\u00e7\u00f5es a partir da\u00ed&#8221;, destaca.\u00a0\u00a0<\/span>\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA <strong>sustentabilidade no design<\/strong> foi tamb\u00e9m tema de discuss\u00e3o, com todos os participantes a concordarem que esta deve ser uma prioridade. Desde a implementa\u00e7\u00e3o de novos processos de fabrico mais eficientes at\u00e9 \u00e0 escolha de materiais e \u00e0 efici\u00eancia energ\u00e9tica dos produtos, a sustentabilidade foi reconhecida como <strong>um fator central no processo de design<\/strong>.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA discuss\u00e3o aconteceu \u00e0 margem do evento <strong>\u201cUma vez UPTEC, UPTEC para sempre\u201d<\/strong>, um encontro para celebrar as conquistas das empresas graduadas.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text ]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\n<strong>5 de junho de 2024<\/strong>\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"O evento da UPTEC 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