{"id":3008,"date":"2019-01-31T13:58:59","date_gmt":"2019-01-31T13:58:59","guid":{"rendered":"https:\/\/uptec.up.pt\/?p=3008"},"modified":"2020-03-27T11:00:37","modified_gmt":"2020-03-27T11:00:37","slug":"uptec-redefine-estrategia-e-lanca-novo-website","status":"publish","type":"post","link":"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/uptec-redefine-estrategia-e-lanca-novo-website\/","title":{"rendered":"UPTEC redefine estrat\u00e9gia e lan\u00e7a novo website"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;&#8221; alpha-anim&#8221;]A <a href=\"https:\/\/uptec.fera.miewstudio.com\/\">UPTEC \u2013 Parque de Ci\u00eancia e Tecnologia da Universidade do Porto<\/a> redefiniu a estrat\u00e9gia, alterou a miss\u00e3o, aproximou-se da ind\u00fastria e lan\u00e7ou um <a href=\"https:\/\/uptec.fera.miewstudio.com\/\">novo website<\/a>.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;&#8221; alpha-anim&#8221;]\u201cEm 2018, ajustamos o nosso posicionamento e continuamos a vincar a nossa aproxima\u00e7\u00e3o \u00e0 ind\u00fastria. Definimos, assim, um conjunto de iniciativas e programas que aproximam cada vez mais a ind\u00fastria \u00e0 academia. Queremos encurtar a dist\u00e2ncia entre as grandes empresas e as startups, mas tamb\u00e9m entre as startups e a Universidade.\u201d afirma Clara Gon\u00e7alves, diretora executiva da UPTEC. A UPTEC posiciona-se, assim, mais perto da ind\u00fastria ao tentar trazer os grandes <em>players<\/em> para a Universidade.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;&#8221; alpha-anim&#8221;]Na sequ\u00eancia da redefini\u00e7\u00e3o do posicionamento da UPTEC, surge tamb\u00e9m uma nova comunica\u00e7\u00e3o digital e novas designa\u00e7\u00f5es dos centros UPTEC. O lan\u00e7amento do novo website \u00e9 o marco principal de uma imagem que \u201cpretende ser mais arrojada, menos institucional e mais pr\u00f3xima dos criativos e da tecnologia\u201d, assegura Orlando Rocha, diretor criativo da Miew Creative Studio, o est\u00fadio respons\u00e1vel pela conce\u00e7\u00e3o do novo website.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;&#8221; alpha-anim&#8221;]O objetivo da mudan\u00e7a no nome dos centros UPTEC passa por dar mais destaque ao contexto geogr\u00e1fico de cada centro, em detrimento das \u00e1reas de atua\u00e7\u00e3o das empresas. \u201cCada centro \u00e9 tamb\u00e9m potenciado pelo contexto que o rodeia. A localiza\u00e7\u00e3o dos centros \u00e9 estrat\u00e9gica e as empresas beneficiam de uma s\u00e9rie de estruturas que est\u00e3o localizados perto das suas instala\u00e7\u00f5es. Isso \u00e9 facilmente reconhecido se pensarmos nas zonas da Asprela, da baixa da cidade do Porto e em Le\u00e7a da Palmeira.\u201d afirma Clara Gon\u00e7alves acerca das novas designa\u00e7\u00f5es dos centros UPTEC.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;&#8221; alpha-anim&#8221;]Os novos nomes dos centros da UPTEC s\u00e3o: UPTEC Asprela I (antiga UPTEC TECH), UPTEC Asprela II (antigo Centro de Inova\u00e7\u00e3o), UPTEC Baixa (antiga UPTEC PINC) e UPTEC Mar (mant\u00e9m a anterior designa\u00e7\u00e3o).[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;&#8221; alpha-anim&#8221;]Criada em 2007, a UPTEC j\u00e1 apoiou mais de 550 projetos, graduou 73 empresas e tem, neste momento, 186 empresas incubadas.\r\n\r\n[\/vc_custom_heading][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"UPTEC tem nova miss\u00e3o, aproxima-se \u00e0 ind\u00fastria e tem nova imagem. \r\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-3008","post","type-post","status-publish","format-standard","hentry","category-highlights-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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