{"id":4448,"date":"2020-05-05T15:13:39","date_gmt":"2020-05-05T15:13:39","guid":{"rendered":"https:\/\/uptec.up.pt\/?p=4448"},"modified":"2020-05-05T15:14:51","modified_gmt":"2020-05-05T15:14:51","slug":"menta-lanca-servico-para-apoiar-posicionamento-das-marcas-online","status":"publish","type":"post","link":"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/menta-lanca-servico-para-apoiar-posicionamento-das-marcas-online\/","title":{"rendered":"Ment\u2019A lan\u00e7a servi\u00e7o para apoiar posicionamento das marcas online"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text alpha-anim&#8221;]A\u00a0<strong><a href=\"http:\/\/www.co-menta.com\/\">Ment\u2019A<\/a><\/strong>, empresa incubada na\u00a0<a href=\"http:\/\/www.uptec.fera.miewstudio.com\/\"><strong>UPTEC \u2013 Parque de Ci\u00eancia e Tecnologia da Universidade do Porto<\/strong><\/a>, lan\u00e7ou um servi\u00e7o que pretende\u00a0<strong>apoiar as empresas na gest\u00e3o de tempo, gest\u00e3o emocional da equipa e gest\u00e3o de redes sociais<\/strong>. Atenta \u00e0 necessidade de adapta\u00e7\u00e3o\u00a0<em>online<\/em>\u00a0das empresas, a ag\u00eancia de comunica\u00e7\u00e3o ajustou o servi\u00e7o e come\u00e7ou a aplicar metodologias de\u00a0<em>coaching<\/em>\u00a0e programa\u00e7\u00e3o neurolingu\u00edstica (PNL) aplicada a empresas.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]Como fazer do tele-trabalho uma mais-valia, como gerir colaboradores \u00e0 dist\u00e2ncia, como gerir equipas emocionalmente s\u00e3o alguns exemplos da solu\u00e7\u00e3o que a Ment\u2019A oferece. Este servi\u00e7o de orienta\u00e7\u00e3o\u00a0<strong>analisa o c<em>ore business<\/em>, p\u00fablico-alvo e processos das empresas e adapta-os \u00e0s limita\u00e7\u00f5es atuais.<\/strong>\u00a0A solu\u00e7\u00e3o, ajustada \u00e0 realidade e aos\u00a0<em>timings<\/em>\u00a0de cada cliente, pode incluir sugest\u00f5es de gest\u00e3o de tempo, gest\u00e3o de recursos humanos e at\u00e9 gest\u00e3o emocional de equipas.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;5\/12&#8243;][vc_single_image media=&#8221;4443&#8243; media_width_percent=&#8221;91&#8243; alignment=&#8221;right&#8221; bottom-t-top&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text alpha-anim&#8221;]\u201cVivemos em tempos de mudan\u00e7a e incerteza, mas, acima de tudo, tempos de adapta\u00e7\u00e3o. A resposta que damos as estas quest\u00f5es, a flexibilidade e adapta\u00e7\u00e3o que mostramos perante as dificuldades, ditar\u00e1 o nosso futuro. Nesta fase as empresas n\u00e3o podem parar nem interpretar este momento como tal, devem sim munir-se de informa\u00e7\u00f5es e forma\u00e7\u00f5es para se adaptar.\u201d, refere Mia D\u2019Aguiar, CEO da Ment\u2019A Brands<em>.<\/em>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]J\u00e1 o servi\u00e7o de\u00a0<strong>gest\u00e3o de redes sociais em tempos virais<\/strong>\u00a0inclui cria\u00e7\u00e3o de redes sociais e gest\u00e3o do primeiro m\u00eas de atividade, cria\u00e7\u00e3o de materiais gr\u00e1ficos e\u00a0<em>copy<\/em>\u00a0para redes sociais ou at\u00e9 agendamento e gest\u00e3o de\u00a0<em>chat<\/em>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text alpha-anim&#8221;]\u201cH\u00e1 v\u00e1rios estudos que explicam que esta, que parece uma fase morta, \u00e9 um momento em que as pessoas est\u00e3o massivamente nas redes e sedentas de marketing emocional. Um bom posicionamento, agora, poder\u00e1 definir as vendas imediatas, mas, certamente, sedimentar as futuras. As m\u00e1scaras caiem e \u201cquem \u00e9 quem\u201c e \u201cquem fica e quem sai\u201d do cora\u00e7\u00e3o do consumidor, \u00e9 definido agora.\u201d, refor\u00e7a a CEO da empresa.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]No\u00a0<strong>portef\u00f3lio de clientes da Ment\u2019A<\/strong>\u00a0encontram-se marcas de v\u00e1rios sectores, como a hotelaria e a ind\u00fastria do cal\u00e7ado profissional. A ag\u00eancia de comunica\u00e7\u00e3o \u00e9 respons\u00e1vel por todo o posicionamento do hotel\u00a0<strong><a href=\"https:\/\/instagram.com\/darelisbonhouse?igshid=14g1x51pa0zzv\">DARE LISBON<\/a><\/strong>, incluindo as redes sociais. Durante a pandemia da covid-19, a Ment\u2019a apoiou a divulga\u00e7\u00e3o da campanha de doa\u00e7\u00e3o de 3000 pares de cal\u00e7ado da portuguesa\u00a0<strong><a href=\"https:\/\/www.wockshoes.com\/pt\/\">Wock<\/a><\/strong>\u00a0a profissionais de sa\u00fade.[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"A ag\u00eancia de comunica\u00e7\u00e3o ajustou o servi\u00e7o e come\u00e7ou a aplicar metodologias de coaching e programa\u00e7\u00e3o neurolingu\u00edstica (PNL) aplicada a empresas.","protected":false},"author":1,"featured_media":4442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-4448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ment\u2019A lan\u00e7a servi\u00e7o para apoiar posicionamento das marcas online - 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