{"id":7619,"date":"2021-09-20T12:05:54","date_gmt":"2021-09-20T12:05:54","guid":{"rendered":"https:\/\/uptec.up.pt\/?p=7619"},"modified":"2021-09-20T12:05:54","modified_gmt":"2021-09-20T12:05:54","slug":"maersk-adquire-huub-para-atrair-talento-nacional","status":"publish","type":"post","link":"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/maersk-adquire-huub-para-atrair-talento-nacional\/","title":{"rendered":"Maersk adquire HUUB para &#8220;atrair talento nacional&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text alpha-anim&#8221;]A\u00a0<strong>Maersk<\/strong>, <strong>a maior empresa de transporte mar\u00edtimo mundial<\/strong>\u00a0e um dos maiores grupos globais na \u00e1rea da log\u00edstica, acaba de adquirir a\u00a0<strong>HUUB<\/strong>, startup incubada na <strong>UPTEC \u2013 Parque de Ci\u00eancia e Tecnologia da Universidade do Porto<\/strong> e spin-off\u00a0 da U.Porto.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;5\/12&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;7621&#8243; media_width_percent=&#8221;84&#8243;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text alpha-anim&#8221;]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA HUUB dedica-se a opera\u00e7\u00f5es log\u00edsticas na ind\u00fastria da moda, tendo como clientes marcas de renome internacionais. Em Portugal, a lideran\u00e7a desta unidade de neg\u00f3cio do gigante mundial de log\u00edstica vai continuar a ser assumida por\u00a0<strong>Tiago Craveiro<\/strong>,\u00a0<strong>Pedro Santos<\/strong>\u00a0e\u00a0<strong>Tiago Paiva<\/strong>, fundadores da empresa e todos eles antigos estudantes da Faculdade de Economia da U.Porto (o primeiro passou tamb\u00e9m pela FEUP).\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]Considerada pela Time Magazine como uma das 100 empresas mais influentes do mundo, a Maersk pretende \u201ctornar Portugal um centro tecnol\u00f3gico estrat\u00e9gico, com o objetivo de atrair talento nacional e competir com v\u00e1rias outras empresas que instalaram as suas divis\u00f5es tecnol\u00f3gicas no nosso pa\u00eds\u201d. Esta \u00e9 a primeira compra da Maersk em Portugal no sentido de concretizar esse objetivo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text alpha-anim&#8221;]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nSegundo\u00a0<strong>Tiago Paiva<\/strong>, CEO da HUUB, este \u00e9 \u201cum passo fundamental\u201d, n\u00e3o s\u00f3 para a spin-off da Universidade do Porto, como para o ecossistema nacional: \u201cA absor\u00e7\u00e3o da HUUB por parte de uma empresa t\u00e3o poderosa como a Maersk \u00e9 um t\u00f3nico para o ecossistema de startups em Portugal\u201d, refere o tamb\u00e9m antigo estudante da Porto Business School. Um dos principais objetivos da startup (que conta, atualmente, com cerca de 50 colaboradores) \u00e9 triplicar a equipa at\u00e9 ao fim de 2021.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nFundada em 2015, a HUUB foi criada numa garagem pelos tr\u00eas alumni da U.Porto. A ambi\u00e7\u00e3o sempre fez parte do DNA da equipa fundadora e, como refere Tiago Paiva, desde o in\u00edcio que existia o objetivo de \u201cdisromper a ind\u00fastria da log\u00edstica atrav\u00e9s da tecnologia\u201d.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA spin-off da U.Porto j\u00e1 tinha\u00a0angariado mais de 4,35 milh\u00f5es de euros, sendo que\u00a0<a href=\"https:\/\/noticias.up.pt\/spin-off-da-u-porto-recebe-investimento-de-15-milhoes-da-maersk\/\">1,5 milh\u00f5es vieram, precisamente, da Maersk, em 2019<\/a>. A carteira de clientes da HUUB conta com grandes marcas de moda a n\u00edvel mundial, das quais assumem todas as tarefas log\u00edsticas e operacionais, gerindo as encomendas atrav\u00e9s de uma plataforma desenvolvida pela pr\u00f3pria empresa: o Spoke.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA HUUB oferece, assim, servi\u00e7os de gest\u00e3o integrada da cadeia de abastecimento de marcas de moda, permitindo que as mesmas consigam focar-se mais no trabalho de design de novas pe\u00e7as e na venda.\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"A HUUB fechou neg\u00f3cio com a multinacional de log\u00edstica e transporte mar\u00edtimo e quer triplicar a equipa at\u00e9 ao fim de 2022.","protected":false},"author":1,"featured_media":7622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-7619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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