{"id":8987,"date":"2022-02-15T13:02:06","date_gmt":"2022-02-15T13:02:06","guid":{"rendered":"https:\/\/uptec.up.pt\/?p=8987"},"modified":"2022-02-15T13:02:06","modified_gmt":"2022-02-15T13:02:06","slug":"emailbidding-adquirida-por-empresa-alema-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/emailbidding-adquirida-por-empresa-alema-de-marketing-digital\/","title":{"rendered":"Emailbidding adquirida por empresa alem\u00e3 de marketing digital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text alpha-anim&#8221;]A <strong><a href=\"https:\/\/www.audienceserv.com\">Audience Serv<\/a><\/strong>, especialista internacional em aquisi\u00e7\u00e3o de clientes e gera\u00e7\u00e3o de leads, <strong>adquiriu 100% do capital da <a href=\"https:\/\/uptec.fera.miewstudio.com\/pt-pt\/empresas\/emailbidding\/\">Emailbidding<\/a>, um marketplace de email marketing detido pelo Grupo Impacting<\/strong>, empresa instalada na UPTEC &#8211; Parque de Ci\u00eancia e Tecnologia da Universidade do Porto.\u00a0 Com esta aquisi\u00e7\u00e3o, a plataforma Emailbidding vai integrar as solu\u00e7\u00f5es da Audience Serv e chegar at\u00e9 130 milh\u00f5es de subscritores de todo o mundo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;margin-top-30&#8243;][vc_column width=&#8221;5\/12&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;8989&#8243; media_width_percent=&#8221;100&#8243; bottom-t-top&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text alpha-anim&#8221;]A aquisi\u00e7\u00e3o vai reunir, assim, mais de 21 anos de experi\u00eancia e opera\u00e7\u00f5es a n\u00edvel global. Com uma equipa de 90 especialistas em audi\u00eancias e escrit\u00f3rios em Berlin, Munique, Barcelona, Singapura e Han\u00f3i, a Audience Serv passa agora a operar tamb\u00e9m a partir do Porto, onde a equipa da Emailbidding continuar\u00e1 em fun\u00e7\u00f5es.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nA aquisi\u00e7\u00e3o da startup portuense \u00e9 mais um passo na expans\u00e3o internacional da Audience Serv, empresa que figurou, em 2021, entre as 50 empresas tecnol\u00f3gicas que mais cresceu, de acordo com o Deloitte Technology Fast 50 Award. A Audience Serv comprovou que as campanhas de e-mail enviadas pela plataforma Emailbidding apresentam resultados de CTRs 4 vezes superiores, em compara\u00e7\u00e3o com t\u00e9cnicas convencionais de envio e segmenta\u00e7\u00e3o de e-mail marketing.\u00a0 Por isso, para David Pikart, Co-Fundador e Co-CEO da Audience Serv, &#8220;a plataforma e os especialistas da Emailbidding complementam as nossas solu\u00e7\u00f5es e expandem o portf\u00f3lio de servi\u00e7os para os nossos clientes.&#8221;, referiu.\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text alpha-anim&#8221;]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nAtrav\u00e9s da Emailbidding, os anunciantes podem configurar campanhas otimizadas automaticamente ou contar com uma equipa de gestores que configuram as campanhas, criam <em>templates<\/em> de HTML e avaliam diariamente os resultados, por forma a otimizar as campanhas e obter os resultados esperados pelos clientes.\u00a0 De acordo com Ana Cunha, CEO da Emailbidding, \u201ca plataforma fornece uma solu\u00e7\u00e3o de e-mail marketing escal\u00e1vel. Queremos tornar a aquisi\u00e7\u00e3o de clientes B2C por e-mail o mais f\u00e1cil e eficaz poss\u00edvel. Portanto, estamos muito felizes em conduzir a nossa inovadora plataforma de e-mail marketing com o poder e o suporte da Audience Serv.&#8221;, destaca.\r\n\r\n<\/div>\r\n[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text alpha-anim&#8221;]\r\n<div class=\"uncode_text_column alpha-anim animate_when_almost_visible start_animation\">\r\n\r\nCom 16 milh\u00f5es de euros de fatura\u00e7\u00e3o em 2020, o Grupo Impacting \u2013 uma holding de neg\u00f3cios digitais \u2013 continua a manter a participa\u00e7\u00e3o em empresas como Adclick, Smarkio, Impacting Digital, entre outras. &#8220;Estamos muito satisfeitos com os planos que a Audience Serv tem para a Emailbidding, permitindo-lhe atingir uma relev\u00e2ncia mundial na transforma\u00e7\u00e3o da ind\u00fastria do email marketing, tal como foi concebida desde o in\u00edcio.&#8221;, conclui Nuno Morais, s\u00f3cio-gerente do Grupo Impacting.\r\n\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"A Audience Serv, especialista internacional em aquisi\u00e7\u00e3o de clientes e gera\u00e7\u00e3o de leads, adquiriu 100% do capital da Emailbidding, um marketplace de email marketing detido pelo Grupo Impacting.","protected":false},"author":1,"featured_media":8990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[353],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights-pt-pt","tag-marketing-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emailbidding adquirida por empresa alem\u00e3 de marketing digital<\/title>\n<meta name=\"description\" content=\"A Audience Serv adquiriu 100% do capital da 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